Imagine meeting an honest Joe today. Most of you would smack your lips and take another sip. Very nice, you would remark and then take another sip of your favorite Joe. But this Joe we are talking about is a rare breed indeed. He is indicative of the old classic that ‘honesty is the best policy’. One of the key traits of an honest character or narrative is that it reveals everything or as much as possible to the observer, listener or reader.
As a rare selling point, the use of honesty does have quite an effective motive. Take this breed, for instance. Right under our finger nails there’s an online acoustic guitar sale happening right now. But listen to this. Only the goods you see are up for sale. Everything from banjos, mandolins to classical guitars is on site. The seller wishes to only reveal the real McCoy in order to show potential buyers the true and unique character of each and every instrument on sale. In this case, no standard pictures are used.
When you consider the discernments of musical instrument customers and the inability to fully test instruments on site or in store, this direct approach is necessary and extremely helpful to customers. A good inventarist only displays items on his website that he really does have in stock. Alongside truthful renditions of what guitars and related instruments are in stock for the musician, you will find YouTube productions installed to compensate for the lack of being able to personally test the instruments. The video shows someone else doing the testing and leaving remarks for the benefit of shoppers and readers.
Finally, what honest music retailer would go out of his way to source a rare instrument that you have been long after? Only one way to find out.